Κατηγορία: Techcrunch

tech news in english

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SimCity Creator Will Wright’s New App Wants To Create A Graphic Novel Of Your LIfe

thred techcrunch The creator of SimCity, Will Wright, has come out with a new app called THRED — and it isn’t a game.
Instead, Wright describes it as a natively built way to browse “the World Wide Web” in a more pure sense. The THRED app is essentially a collection of pieces of content that range anywhere from games, photos, locations and such strung together in a thread in a cover… Read More
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Facebook Launches In-App Purchase Install Ads

oil rig Facebook is combining its lucrative app install ads with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell products and services through apps. Direct marketing is popular on the web where users can see an ad for a specific product and quickly open it in a new browser tab to make a purchase. But on… Read More
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“Who’s Viewed Your Posts?” LinkedIn Adds Analytics To Its Publishing Platform

linkedin analytics LinkedIn, the social network for the working world, has been on a mission to add different services to its platform to expand the ways that people use it beyond looking for jobs and basic networking. One of these, a publishing platform for people to write and share blog posts about work life and other professional subjects, is today getting a boost: a new analytics tool so… Read More
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Meerkat Launches Developer Platform To Differentiate From Periscope

Meerkat API How did it feel getting cut off by Twitter with just 2 hours notice? “It sucked” says Meerkat founder Ben Rubin. That’s why it’s determined to treat developers with more respect. In the nine weeks since Meerkat launched, 37 developers have built companion experiences to the livestreaming apps on its unofficial, private API, including stream discovery, automatic uploads… Read More
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Chartbeat Raises $15.5 Million To Save Publishers From The “Viewpocalypse”

Chartbeat_2015_Heads Up Display_Create Headline Test ChartBeat today said it raised $15.5 million in its latest round of funding — and that money is going toward helping publishers improve their advertising businesses. Recently the Interactive Advertising Bureau called for ads to be considered “viewable” if 50% of the ad is shown for at least one second — a new standard that has caused many sites to lose inventory,… Read More
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IBM Announces Marketing Partnership With Facebook

IBM Marketing IBM and Facebook are teaming up to offer marketers new integrations between the two platforms.
IBM said customers will now be able to buy Facebook ads with combined data from Facebook and IBM’s Marketing Cloud (the latter includes things like weather, location and previous purchase history). It also said those customers can take campaigns that work on Facebook and replicate them elsewhere. Read More
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Yik Yak’s Founders On The Value Of Anonymous Apps

brooks-buffington-tyler-droll8 This morning at TechCrunch Disrupt NY, Yik Yak founders Brooks Buffington and Tyler Droll spoke as to why they believe their anonymous social app has soared while others in the space have instead folded. A sort of hyperlocal anonymous Twitter, Yik Yak initially grew in popularity with a younger demographic, especially those in high schools and colleges. But being an anonymous app has its… Read More
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Snapchat Tries To Jumpstart Discover By Letting You Send Clips To Friends

Snapchat Discover Message Snapchat’s Discover feature feels like the awkward guy in a nice suit at a casual party. Discover’s professionally made content from CNN, Comedy Central, Food Network, and others is too polished to be naturally bolted onto the app. But Snapchat’s not giving up on Discover despite reports that viewership is down 30 percent to 50 percent since its launch in January.
Today… Read More
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Foursquare Targets Its B2B Pitch With Places And New Location Cloud

dennis-crowley1 Foursquare — the startup likely best known for popularising the “check-in” for users to share their locations with their social networks — has more recently been trying to make a name for itself as a location-based big data machine. To grow its business, it partners with large tech companies like Twitter and Microsoft to gather data, and with advertisers like… Read More
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Google+ Turns Users Into Content Curators With New “Collections” Feature

Collections Screens Google+, the company’s social networking service that allows users to share posts and photos with family, friends and the broader public, has been sometimes criticized for being too much like competitor Facebook in terms of feature set. But today, Google+ is taking inspiration from another source: Pinterest. With the launch of a new “Collections” feature, users are now able… Read More
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Swarm 2.3 Feels Like The Old Foursquare, Looks Way Better

Screenshot 2015-05-04 11.22.09 Foursquare has today released an update for Swarm, the company’s social check-in app, that brings far more of the delightful gamification of the old Foursquare back to the service. But today’s update is just a preamble to version 3.0, which will be released in the coming weeks, and will include mayorships within the entire Swarm community, as well as a leaderboard between friends and… Read More
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How Snapchat Made QR Codes Cool Again

Snapchat Snapcodes QR codes have been a laughing-stock for years now. The gangly square bar codes were slapped on posters and magazine pages, and heralded as an easy way to open URLs or bonus content. Instead they became a frustrating symbol of over-engineering. You often needed a special QR code reader app which might fail to recognize the little robot tattoos on the first try. By the time you found your QR app… Read More
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File-Sharing Service Droplr Is Going Freemium

Droplr iPhone File-sharing service Droplr is adopting a freemium business model starting tomorrow. Instead of paying $4.99 per month just to try the service, you’ll be able to download clients on a variety of platforms and immediately share screenshots, images, and video recordings of your desktop directly with friends or on social networks like Twitter. Read More
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Built By 15-Year-Olds, FollowPlants Posts Social Media Updates From Plants

follow-plants If plants could tweet, what would they tell us? Well, the FollowPlants team at the Disrupt NY Hackathon might help us find out. To be clear, the plants aren’t expected to share their thoughts and feelings. (That would be weird, right?) Instead, to use FollowPlants, a grower could install sensors near their plants, then data from those sensors would be automatically translated into… Read More
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IAC-Owned Ask.fm Acquires Recipe Network Foodily

fruit vegetables heart IAC-owned social network Ask.fm has acquired the entire team behind recipe network Foodily, the companies are announcing today, which includes those focused on product, engineering and design. These nine team members will now be tasked with the continued development of Ask.fm’s Q&A platform, while the Foodily website and mobile app will be maintained by a separate division within IAC. Read More
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Go Ahead, Play Prince Of Persia In This Tweet

Screen Shot 2015-04-30 at 9.33.05 AM If you want to relive your classic MS-DOS gaming experiences, you need venture no further than Twitter. The Internet Archive’s website-embeddable games also now work directly in tweets, when you’re viewing them on the web, or in native embeds like the one below. Jordan Mechner’s classic Prince of Persia is a good place to start, if you ask me, but anything in this… Read More
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Secret Shuts Down

secret-x [Update: Secret has confirmed it will shut down and give investors back their money] Anonymous sharing app Secret will shut down soon, according to sources close to the company. The announcement could be made as soon as today or tomorrow, and there’s some talk of current employees receiving modest severance packages. Having raised $35 million, it’s unlikely that the company is out… Read More
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Jive Chime Wants to Ring Slack’s Bell With New Real-Time Messaging App

Kind of bell you ring for service sitting on a desk. Jive Software announced the general release of Jive Chime today, a real-time messaging app that could well be a buzz across Slack’s bow — and an attempt to modernize an aging platform When Jive announced its business app strategy earlier this year, CTO Matt Tucker said it was about giving customers new ways to interact with Jive services. “We wanted to give more companies a… Read More
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Instagram Launches @Music, Its First Official Content Vertical

1 Instagram today announced the launch of a new official community on its service dedicated to music and musicians that will live under the handle @music. This marks the first time the company has created a dedicated account devoted to a single subject, explains the Facebook-owned social network in a blog post out this morning. The idea for the new community was sparked by activity on… Read More
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Facebook Says There Are Now 40M Active Small Business Pages

facebook Facebook is announcing some new programs today for small businesses, particularly the ones that advertise. At the same time, the company’s also arguing that plenty of businesses find out value on the social network without buying ads. Specifically, Facebook says the number of active small business Pages keeps growing — it’s up to 40 million, compared to 30 million last June.… Read More
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Periscope Saw Over 1 Million Sign-Ins During Its First 10 Days

Periscope meets world Twitter today gave the first official news about the growth of its live-streaming video acquisition Periscope, with CEO Dick Costolo saying more than 1 million people signed in to the app in the first 10 days after its official launch on March 26. The public is closely watching Periscope’s growth, as it’s in a heated battle with independent competitor Meerkat for the mobile… Read More
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Twitter Improves Ads By Acquiring TellApart, Selling Them Through Google’s DoubleClick

Screen Shot 2015-04-28 at 12.52.13 PM To boost its commerce ads and sell more of them, Twitter announced some big moves as part of today’s earnings. It’s acquired commerce ads tech firm TellApart, which was formerly a big Facebook ad partner. Twitter will also now allow its ads to be bought through DoubleClick’s bid manager to help advertisers centralize their buying. While today Twitter managed to exceed… Read More
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Falling TWTR Temporarily Halted After Results Published Early — On Twitter

Twitter NYSE Twitter was supposed to be releasing its earning results after market close this afternoon, but financial intelligence firm Selerity published the numbers early. Where oh where could they have gotten that information? It appeared at first to be a leak, but as Selerity pointed out, the earnings release was already live on Twitter’s investor relations site. (We’re not totally clear… Read More
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Facebook Is Shutting Down Its API For Giving Your Friends’ Data To Apps

Facebook API It was always kind of shady that Facebook let you volunteer your friends’ status updates, check-ins, location, interests and more to third-party apps. While this let developers build powerful, personalized products, the privacy concerns led Facebook to announce at F8 2014 that it would shut down the Friends data API in a year. Now that time has come, with the forced migration to Graph… Read More
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Mode Media Combines Its Websites Under A New Social News App

Mode The digital media company formerly known as Glam is launching a new product today for finding curated stories in topics like entertainment, food and fashion. The website (namely, Mode.com) and the mobile app (called Mode Stories) will allow users to follow more than 10,000 “editors, critics journalists, video producers and experts” — based on the topics and users you follow,… Read More
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BuzzFeed Pitches Advertisers On “Pound” Tech That Tracks A Story’s Viral Spread

BuzzFeed Pound BuzzFeed is known as the king of viral content, and today it’s sharing more details about a new technology showing how that content actually spreads.
By using what it calls Pound (short for Process for Optimizing and Understanding Network Diffusion), BuzzFeed promises to go beyond just counting social media shares and clicks. In a blog post, BuzzFeed Publisher Dao Nguyen writes: Read More
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Pinterest Adds Tools For Marketers To Post Better Pins

pinterest-male-app Pinterest today said that it would launch what it’s calling its Marketer Developer Program, in which a set of partners will get access to new tools that allow them to better deliver more engaging content on Pinterest.
The tools consist of things like pin scheduling and optimization in the form of APIs for companies that post branded content across a variety of channels, and work with… Read More
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Game Of Angels Maps Tech Influence Networks

Game of Angels Ever wondered who influences the influencers? Developer Pierre-Jean Camillieri did, so he put together a tool that scrapes public Twitter and Angel List interactions to map inbound and outbound connections between technology investors, journalists and analysts to foreground influence networks. Read More